{"code":0,"success":true,"data":{"content":"With a growing number of businesses joining the platform, Xiaohongshu today released a set of Community Guidelines for Businesses, setting out a code of conduct for merchants and brands to keep the platform an authentic space with transparent engagement.\n\n>\"Hundreds of millions of users are sharing and discovering life experiences and lifestyles in Xiaohongshu, which has also inspired a group of creative and product-focused merchants and brands. As the number of businesses in the community continues to grow, we hope to empower them to create greater value for users and achieve success in the community by laying out principles for how they should operate within Xiaohongshu’s authentic atmosphere and build user trust. Having a vibrant business ecosystem will benefit our community, which also serves the purpose and mission of a lifestyle community,\"  —— Zhu Bin, Xiaohongshu Head of Community Operations.\n\nWith Xiaohongshu increasingly becoming a source of information for users doing their research as they seek to make informed lifestyle and consumption decisions, users with strong commercial intent are gathering on the platform. As a result, there is a large number of posts on Xiaohongshu with the keywords “how to buy” / “is it good” / “is it worth buying” / “what to do”. Information on products and services is very popular among users and they are likely to rely on this information to guide them in making consumption decisions. \n\nIn turn, this has attracted a growing presence of businesses on Xiaohongshu as they seek to connect with these users. Currently, there are 130,000 brands on Xiaohongshu from more than 200 countries and regions around the world. \n\nFor the first time ever, Xiaohongshu’s Community Guidelines targeted at businesses lays out principles for how businesses should operate within Xiaohongshu’s authentic atmosphere and build user trust, enabling businesses and consumers to connect through a set framework that clearly states the ground rules and reinforces transparency in the community. \n\nAs we seek to keep Xiaohongshu a trusted space for our users, our Community Guidelines for Businesses also serve the purpose of making it clear what posts are not allowed and the reasons for why certain posts are removed. The guidelines clearly oppose false marketing and the use of fear-based clickbait tactics to gain user traffic, seeking instead to empower the growth of merchants and brands that are committed to connecting with users through creating original content and winning over their trust. \n\n>\"Through this set of Community Guidelines for Businesses, it can be seen that Xiaohongshu is striving to create a healthy and sustainable business ecosystem,\" —— Merchants and brands such as Nestle Coffee China, Li Ning, THEOWNER, Dr.wong, and Zong Yuqi.\n\n>\"It’s a very considerate move that integrates different perspectives from looking at problems with empathy, respect, sincerity and objectivity, instead of just purely advocating the feasibility of commercialization.\"\n\nRead our Community Guidelines for Businesses here. \n\n![image](https://picasso-static.xiaohongshu.com/fe-platform/ee4fe18af39bcbfc56e00b1fb65d3c44de55e77e.png)"}}